Bangkok, Apr 1 (EFE).- With human features and a soft voice, presenter Natcha debuted Monday on Thai television and became the country’s first reporter created with artificial intelligence.
Natcha made her debut for the News Alert program on the Nation TV channel, donning a blue suit and reading the headlines on political information.
Natcha, identified by a banner as an “AI presenter,” will soon be accompanied by Nitchan, a second reporter also generated by artificial intelligence.
“AI reporters will help support the work of our editorial department, allowing (human) reporters more time to focus on gathering and verifying information,” Nation TV CEO Apirawee Pichayadecha announced last week.
The director of the Thai channel, part of the media conglomerate Nation Group, said the new AI reporters would also serve as ambassadors for the channel, one of the main networks in the country, and participate in other news events.
“The most important thing is that AI has no language barriers and can therefore provide unlimited information to viewers without any restrictions,” Apirawee said.
The use of presenters generated with artificial intelligence is booming, mainly in Asia.
In 2018, Chinese state news agency Xinhua put Qiu Hao on the air and made him the world’s pioneering AI presenter.
Other countries such as India, Bangladesh and Pakistan have since created presenters with AI in their main newscasts. EFE
nc/lds
