AI Technology Shift to Help Drive Samsung’s Comeback – Bloomberg

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After lagging the global rally in semiconductor stocks over the past year, Samsung Electronics Co. is primed for a spot at the front of the pack on newfound optimism over its artificial intelligence strategy.

Investors are starting to realize that AI will boost demand for NAND — where Samsung has the largest market share — as well as the high-bandwidth memory dominated by rival SK Hynix Inc. Analysts have been raising price targets for Samsung to factor in AI benefits plus signs of a broader rebound in memory demand and prices after a long slump.

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