Asharq News makes waves with AI-powered anchor – Adgully

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Saudi Arabia’s Asharq News is pushing the boundaries of news broadcasting with the debut of an AI-powered anchor. This multilingual anchor, a digital lookalike of presenter Hadil Eleyan, can deliver news segments in multiple languages including Russian, Spanish, and Mandarin during live broadcasts.

The innovation was unveiled during the channel’s popular Monday evening show, “Colours of the East.” Eleyan even interacted with her AI counterpart, showcasing the seamless integration. A clip of the segment went viral, garnering over 1 million views on social media platforms.

“This is a symbiotic relationship between artificial intelligence and human ingenuity,” commented Steven Cheak, Director of Creative Services at Asharq News. He emphasized that AI is intended to augment human capabilities, not replace them.

Nabeel Alkhatib, Asharq News’ General Manager, highlighted the network’s commitment to innovation. He explained that incorporating AI into the newsroom aims to boost efficiency and unlock creative possibilities within the editorial process.

“We strive to provide a seamless and engaging experience for our Arabic-speaking viewers,” Alkhatib said. This commitment extends beyond the AI anchor, encompassing cutting-edge graphics, augmented reality, and virtual reality systems – all designed to enrich the network’s visual storytelling capabilities.

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