Google is considering building a paywall around AI-powered search – Longview News-Journal

author
7 minutes, 42 seconds Read

Fast Facts

  • An FT report, citing unnamed sources, revealed that Google is considering dropping a paywall around AI-powered search features. 
  • Google’s Search Generative Experience has yet to fully roll out, though publishers and analysts are concerned about potential impacts on web traffic. 

Google  (GOOG) is considering putting up a paywall around the new premium features that are part of its artificial intelligence-powered Search Generative Experience (SGE), according to the Financial Times

If it goes through, this would mark the first time that Google has paywalled a main portion of its business. 

FT, citing three unnamed sources, said that Google is looking at a number of options, including adding some AI-powered search features to its premium subscription, which currently offers access to Google’s Gemini chatbot within Google’s suite of apps. The membership — Google One — costs $20 per month. 

Related: How Google is fighting back against an onslaught of fake content

The report said that Google’s engineers are working on developing the tech needed to support such a move, though the company’s executives are still split on whether or not to launch the service. 

The report said that Google’s traditional search engine would remain free for users. Google has maintained a 90% (or higher) share of the global search market, even as AI tools have grown in use. 

Google’s search advertising arm generated $175 billion in revenue in 2023, around half of the tech giant’s total revenue. 

@import url(https://fonts.bunny.net/css?family=ibm-plex-sans:400,600);

#_form_11_ { font-size:14px; line-height:1.6; font-family:arial, helvetica, sans-serif; margin:0; }
#_form_11_ * { outline:0; }
._form_hide { display:none; visibility:hidden; }
._form_show { display:block; visibility:visible; }
#_form_11_._form-top { top:0; }
#_form_11_._form-bottom { bottom:0; }
#_form_11_._form-left { left:0; }
#_form_11_._form-right { right:0; }
#_form_11_ input[type=”text”],#_form_11_ input[type=”tel”],#_form_11_ input[type=”date”],#_form_11_ textarea { padding:6px; height:auto; border:#979797 1px solid; border-radius:4px; color:#000 !important; font-size:14px; -webkit-box-sizing:border-box; -moz-box-sizing:border-box; box-sizing:border-box; }
#_form_11_ textarea { resize:none; }
#_form_11_ ._submit { -webkit-appearance:none; cursor:pointer; font-family:arial, sans-serif; font-size:14px; text-align:center; background:#004cff !important; border:0 !important; -moz-border-radius:4px !important; -webkit-border-radius:4px !important; border-radius:4px !important; color:#fff !important; padding:10px !important; }
#_form_11_ ._submit:disabled { cursor:not-allowed; opacity:0.4; }
#_form_11_ ._submit.processing { position:relative; }
#_form_11_ ._submit.processing::before { content:”; width:1em; height:1em; position:absolute; z-index:1; top:50%; left:50%; border:double 3px transparent; border-radius:50%; background-image:linear-gradient(#004cff, #004cff), conic-gradient(#004cff, #fff); background-origin:border-box; background-clip:content-box, border-box; animation:1200ms ease 0s infinite normal none running _spin; }
#_form_11_ ._submit.processing::after { content:”; position:absolute; top:0; bottom:0; left:0; right:0; background:#004cff !important; border:0 !important; -moz-border-radius:4px !important; -webkit-border-radius:4px !important; border-radius:4px !important; color:#fff !important; padding:10px !important; }
@keyframes _spin { 0% { transform:translate(-50%, -50%) rotate(90deg); }
100% { transform:translate(-50%, -50%) rotate(450deg); }
}
#_form_11_ ._close-icon { cursor:pointer; background-image:url(‘https://d226aj4ao1t61q.cloudfront.net/esfkyjh1u_forms-close-dark.png’); background-repeat:no-repeat; background-size:14.2px 14.2px; position:absolute; display:block; top:11px; right:9px; overflow:hidden; width:16.2px; height:16.2px; }
#_form_11_ ._close-icon:before { position:relative; }
#_form_11_ ._form-body { margin-bottom:30px; }
#_form_11_ ._form-image-left { width:150px; float:left; }
#_form_11_ ._form-content-right { margin-left:164px; }
#_form_11_ ._form-branding { color:#fff; font-size:10px; clear:both; text-align:left; margin-top:30px; font-weight:100; }
#_form_11_ ._form-branding ._logo { display:block; width:130px; height:14px; margin-top:6px; background-image:url(‘https://d226aj4ao1t61q.cloudfront.net/hh9ujqgv5_aclogo_li.png’); background-size:130px auto; background-repeat:no-repeat; }
#_form_11_ .form-sr-only { position:absolute; width:1px; height:1px; padding:0; margin:-1px; overflow:hidden; clip:rect(0, 0, 0, 0); border:0; }
#_form_11_ ._form-label,#_form_11_ ._form_element ._form-label { font-weight:bold; margin-bottom:5px; display:block; }
#_form_11_._dark ._form-branding { color:#333; }
#_form_11_._dark ._form-branding ._logo { background-image:url(‘https://d226aj4ao1t61q.cloudfront.net/jftq2c8s_aclogo_dk.png’); }
#_form_11_ ._form_element { position:relative; margin-bottom:10px; font-size:0; max-width:100%; }
#_form_11_ ._form_element * { font-size:14px; }
#_form_11_ ._form_element._clear { clear:both; width:100%; float:none; }
#_form_11_ ._form_element._clear:after { clear:left; }
#_form_11_ ._form_element input[type=”text”],#_form_11_ ._form_element input[type=”date”],#_form_11_ ._form_element select,#_form_11_ ._form_element textarea:not(.g-recaptcha-response) { display:block; width:100%; -webkit-box-sizing:border-box; -moz-box-sizing:border-box; box-sizing:border-box; font-family:inherit; }
#_form_11_ ._field-wrapper { position:relative; }
#_form_11_ ._inline-style { float:left; }
#_form_11_ ._inline-style input[type=”text”] { width:150px; }
#_form_11_ ._inline-style:not(._clear) + ._inline-style:not(._clear) { margin-left:20px; }
#_form_11_ ._form_element img._form-image { max-width:100%; }
#_form_11_ ._form_element ._form-fieldset { border:0; padding:0.01em 0 0 0; margin:0; min-width:0; }
#_form_11_ ._clear-element { clear:left; }
#_form_11_ ._full_width { width:100%; }
#_form_11_ ._form_full_field { display:block; width:100%; margin-bottom:10px; }
#_form_11_ input[type=”text”]._has_error,#_form_11_ textarea._has_error { border:#f37c7b 1px solid; }
#_form_11_ input[type=”checkbox”]._has_error { outline:#f37c7b 1px solid; }
#_form_11_ ._error { display:block; position:absolute; font-size:14px; z-index:10000001; }
#_form_11_ ._error._above { padding-bottom:4px; bottom:39px; right:0; }
#_form_11_ ._error._below { padding-top:8px; top:100%; right:0; }
#_form_11_ ._error._above ._error-arrow { bottom:-4px; right:15px; border-left:8px solid transparent; border-right:8px solid transparent; border-top:8px solid #fdd; }
#_form_11_ ._error._below ._error-arrow { top:0; right:15px; border-left:8px solid transparent; border-right:8px solid transparent; border-bottom:8px solid #fdd; }
#_form_11_ ._error-inner { padding:12px 12px 12px 36px; background-color:#fdd; background-image:url(“data:image/svg+xml,%3Csvg width=’16’ height=’16’ viewBox=’0 0 16 16′ fill=’none’ xmlns=’http://www.w3.org/2000/svg’%3E%3Cpath fill-rule=’evenodd’ clip-rule=’evenodd’ d=’M16 8C16 12.4183 12.4183 16 8 16C3.58172 16 0 12.4183 0 8C0 3.58172 3.58172 0 8 0C12.4183 0 16 3.58172 16 8ZM9 3V9H7V3H9ZM9 13V11H7V13H9Z’ fill=’%23CA0000’/%3E%3C/svg%3E”); background-repeat:no-repeat; background-position:12px center; font-size:14px; font-family:arial, sans-serif; font-weight:600; line-height:16px; color:#000; text-align:center; text-decoration:none; -webkit-border-radius:4px; -moz-border-radius:4px; border-radius:4px; box-shadow:0px 1px 4px rgba(31, 33, 41, 0.298295); }
#_form_11_ ._error-inner._form_error { margin-bottom:5px; text-align:left; }
#_form_11_ ._button-wrapper ._error-inner._form_error { position:static; }
#_form_11_ ._error-inner._no_arrow { margin-bottom:10px; }
#_form_11_ ._error-arrow { position:absolute; width:0; height:0; }
#_form_11_ ._error-html { margin-bottom:10px; }
.pika-single { z-index:10000001 !important; }
#_form_11_ input[type=”text”].datetime_date { width:69%; display:inline; }
#_form_11_ select.datetime_time { width:29%; display:inline; height:32px; }
#_form_11_ input[type=”date”].datetime_date { width:69%; display:inline-flex; }
#_form_11_ input[type=”time”].datetime_time { width:29%; display:inline-flex; }
@media all and (min-width:320px) and (max-width:667px) { ::-webkit-scrollbar { display:none; }
#_form_11_ { margin:0; width:100%; min-width:100%; max-width:100%; box-sizing:border-box; }
#_form_11_ * { -webkit-box-sizing:border-box; -moz-box-sizing:border-box; box-sizing:border-box; font-size:1em; }
#_form_11_ ._form-content { margin:0; width:100%; }
#_form_11_ ._form-inner { display:block; min-width:100%; }
#_form_11_ ._form-title,#_form_11_ ._inline-style { margin-top:0; margin-right:0; margin-left:0; }
#_form_11_ ._form-title { font-size:1.2em; }
#_form_11_ ._form_element { margin:0 0 20px; padding:0; width:100%; }
#_form_11_ ._form-element,#_form_11_ ._inline-style,#_form_11_ input[type=”text”],#_form_11_ label,#_form_11_ p,#_form_11_ textarea:not(.g-recaptcha-response) { float:none; display:block; width:100%; }
#_form_11_ ._row._checkbox-radio label { display:inline; }
#_form_11_ ._row,#_form_11_ p,#_form_11_ label { margin-bottom:0.7em; width:100%; }
#_form_11_ ._row input[type=”checkbox”],#_form_11_ ._row input[type=”radio”] { margin:0 !important; vertical-align:middle !important; }
#_form_11_ ._row input[type=”checkbox”] + span label { display:inline; }
#_form_11_ ._row span label { margin:0 !important; width:initial !important; vertical-align:middle !important; }
#_form_11_ ._form-image { max-width:100%; height:auto !important; }
#_form_11_ input[type=”text”] { padding-left:10px; padding-right:10px; font-size:16px; line-height:1.3em; -webkit-appearance:none; }
#_form_11_ input[type=”radio”],#_form_11_ input[type=”checkbox”] { display:inline-block; width:1.3em; height:1.3em; font-size:1em; margin:0 0.3em 0 0; vertical-align:baseline; }
#_form_11_ button[type=”submit”] { padding:20px; font-size:1.5em; }
#_form_11_ ._inline-style { margin:20px 0 0 !important; }
}
#_form_11_ { position:relative; text-align:left; margin:25px auto 0; padding:20px; -webkit-box-sizing:border-box; -moz-box-sizing:border-box; box-sizing:border-box; *zoom:1; background:#fff !important; border:0px solid #b0b0b0 !important; max-width:500px; -moz-border-radius:0px !important; -webkit-border-radius:0px !important; border-radius:0px !important; color:#000 !important; }
#_form_11_ ._form-title { font-size:22px; line-height:22px; font-weight:600; margin-bottom:0; }
#_form_11_:before,#_form_11_:after { content:” “; display:table; }
#_form_11_:after { clear:both; }
#_form_11_._inline-style { width:auto; display:inline-block; }
#_form_11_._inline-style input[type=”text”],#_form_11_._inline-style input[type=”date”] { padding:10px 12px; }
#_form_11_._inline-style button._inline-style { position:relative; top:27px; }
#_form_11_._inline-style p { margin:0; }
#_form_11_._inline-style ._button-wrapper { position:relative; margin:27px 12.5px 0 20px; }
#_form_11_ ._form-thank-you { position:relative; left:0; right:0; text-align:center; font-size:18px; }
@media all and (min-width:320px) and (max-width:667px) { #_form_11_._inline-form._inline-style ._inline-style._button-wrapper { margin-top:20px !important; margin-left:0 !important; }
}
#_form_11_ .iti.iti–allow-dropdown.iti–separate-dial-code { width:100%; }
#_form_11_ .iti input { width:100%; height:32px; border:#979797 1px solid; border-radius:4px; }
#_form_11_ .iti–separate-dial-code .iti__selected-flag { background-color:#fff; border-radius:4px; }
#_form_11_ .iti–separate-dial-code .iti__selected-flag:hover { background-color:rgba(0, 0, 0, 0.05); }
#_form_11_ .iti__country-list { border-radius:4px; margin-top:4px; min-width:460px; }
#_form_11_ .iti__country-list–dropup { margin-bottom:4px; }
#_form_11_ .phone-error-hidden { display:none; }
#_form_11_ .phone-error { color:#e40e49; }
#_form_11_ .phone-input-error { border:1px solid #e40e49 !important; }

The potential of a generative AI search experience to disrupt that business model has had analysts and publishers alike concerned. 

A recent report from ad-sales company Raptive found that SGE could cause traffic declines between 20% and 60% for digital publishers. 

Analysts, meanwhile, are worried about a potential loss in revenue for Google.

“We acknowledge the near-term uncertainty associated with a broader [Search Generative Experience] rollout but have increasing conviction that over the longer term SGE will provide ample monetization opportunity on par with, or potentially above, traditional Google search,” Wedbush’s Dan Ives said last month

“For years, we’ve been reinventing Search to help people access information in the way that’s most natural to them,” a Google spokesperson told TheStreet. “With our generative AI experiments in Search, we’ve already served billions of queries, and we’re seeing positive Search query growth in all of our major markets. We’re continuing to rapidly improve the product to serve new user needs.”

The company said that Google has nothing to announce right now. 

Shares of Google fell slightly Thursday morning. 

Contact Ian with tips and AI stories via email, [email protected], or Signal 732-804-1223.

Related: Google fined $270 million by French regulatory authority

This post was originally published on this site

Similar Posts