YouTube tackles AI-generated content, requiring disclosures –

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SALT LAKE CITY (ABC4) — Video-sharing giant YouTube is cracking down on AI-generated content by requiring users to disclose whether their video was made or altered with the use of generative AI.

The disclosures are only required on videos that have realistic-looking content and not for those that are “clearly” unrealistic, animated or when AI was used for “production assistance.”

On most videos the disclosures will be placed in the description box, however, YouTube said for more sensitive topics such as health, news, politics and finance, there will be a more prominent warning on the video itself.

“Generative AI is transforming the ways creators express themselves – from storyboarding ideas to experimenting with tools that enhance the creative process,” YouTube said in a blog post announcing the changes. “But viewers increasingly want more transparency about whether the content they’re seeing is altered or synthetic.”

Failing to disclose AI-generated alterations or content will result in penalties, according to YouTube. These penalties include the removal of the content from the platform and suspension from the YouTube Partner Program, among others. In some cases, YouTube itself may add a label even when a user hasn’t disclosed the use of AI, especially if the content has the “potential to confuse or mislead” people.

YouTube said these labels will start rolling out in the “weeks ahead” beginning with the mobile app and soon will be on the desktop and TV versions as well.

In addition to rolling out disclosures for AI-generated content, YouTube is upping its protections for “mimics.” Music partners, for example, will have a pathway to request the removal of any AI-generated music content that mimics an artist’s voice or face.

YouTube said in reviewing the requests, it would consider factors such as whether the content is the subject of news reporting, analysis or a critique of synthetic vocals.

“This will be an ever-evolving process and we at YouTube will continue to improve as we learn,” the team said in its blog post. “We hope that this increased transparency will help all of us better appreciate the ways AI continues to empower human creativity.”

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