Cineverse Beta-Launches AI-Generated Content Search Engine – Media Play News
May 2, 2024
Cineverse has debuted cineSearch, a new content search and discovery service. Available in public Beta, which can be accessed at cineSearch.com, users can chat with a virtual video advisor (“Ava”), who gives personalized content recommendations to expedite streaming across myriad platforms.
The software offers users links to watch content directly on whatever streaming platform the titles are available — incorporating metadata from more than 2 million movies and TV shows. Content recommendations not only take title, cast and genre into account, but also the content’s theme, tone, mood, setting, music score, plot, micro-genre, among other traits — plus a viewer’s viewing history, location, and the current date, among other factors.
According to a Cineverse study, 33% of viewers have canceled a streaming service because they felt the search functionality was hard to use, and 66% felt there was “nothing good to watch.” Cineverse projections show the AI-software has the potential to lower churn by 16%, leading to 24% cost savings.
Early testing of cineSearch found strong engagement from users, who have averaged 41 minutes per session, according to Tony Huidor, chief technology officer and chief operating officer at Cineverse.
“The public Beta will allow us to collect even more information that will also allow us to take direct consumer feedback and behavior into account as we make additional enhancements, add new features, integrate more enriched metadata and evolve the product even further,” Huidor said in a statement.
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